Vision and Values

Vision and Values

Acupuncture Courses in England

Devising a Mission Statement, and Vision and Values shouldn’t simply be a case of ticking boxes.  Working through these documents at the start of our course design really gave us the time to think about what we actually stand for; our ethos and our attitudes.  Our Values particularly reflect our student focus and the regard with which we view all of our students, both past, present, and future.  Enjoy!

Jen, Julie and The Academy Team

Mission statement

Our mission is to be a respected provider of acupuncture courses in England; respected by our students and our profession for the high quality of our education programmes, and by our community for our contribution to healthcare. If you are looking for acupuncture courses in England please read on or contact us directly for more information.


  • To promote health through education and clinical practice
  • To provide the highest quality classical acupuncture educational experience, with a focus on the five elements
  • To play an important role in presenting a positive characterisation of the acupuncture profession


At the Academy we value the qualities of the Five Elements:

火 Fire Inspiration, insight, compassion, mindfulness, propriety, passion, joy, appropriate openness
  • Inspire by sharing our love of practice through our teaching
  • Care deeply about our students, our work, our team and our profession; always going the extra mile
  • Make learning fun
  • Promote the ability to be truly present in the moment with patients; to see, hear, to ask and feel effectively and therapeutically
  • Are open to scrutiny, and open to sharing our institutional practice with educational colleagues
木 Wood Humanity, vision, imagination, direction, benevolence
  • Push back frontiers within education to achieve the highest quality learning experience – using methods and resources creatively
  • Forge partnerships in communities to provide affordable access to acupuncture treatment, which also benefits students’ learning opportunities
  • Are adaptable and flexible – responding to changes within healthcare, the profession, research, pedagogical advances – adapting the programme, its delivery and evaluation accordingly
土 Earth Sincerity, integrity, intention, clear thought, empathy
  • Keep up our own study, and facilitate and encourage our staff to do likewise
  • Root our teaching firmly in practice by teaching in our areas of strength
  • Mean what we say; own our statements
  • Do what we say we’re going to do
  • Be clear in our information, at all levels
水 Water Wisdom, instinctual power, aligned will, courage and wisdom
  • Provide a stimulating and challenging environment in order to facilitate the maturity of innate will to wisdom
  • Create a space for a collective consciousness to promote this classical tradition, as well as a positive awareness of acupuncture
  • Find our way around obstacles and reach our goals by adopting the principle of ‘wu wei’; knowing when to act and when not to act, and moving forward with gentle persistence
金 Metal Fairness, balance, equality, respect and embodiment
  • Put patients and their welfare at the heart of all we do
  • Search for feedback, listen & reflect, and act on it appropriately
  • Value people’s time, and provide equality of opportunity in all our policies and practices
  • Value diversity; the rights and the potential of others; the differing life experience that each student and staff member brings, and the different kinds of practitioner each student will become
  • Embody these values in everything we do, and encourage others to do the same
  • Let go of what is not working, making space for new inspiration